The message was Bert and Ernie characters “Support Gay Marriage”.
I’m not of the camp that thinks Bert and Ernie are a secretly gay couple, but I have watched enough Sesame Street that I know for certain that Bert and Ernie DO support gay marriage, so that characterization is correct.
As for discrimination, yeah, I think that the bakery discriminated against the message rather than the couple. But I find it difficult to believe that a bakery that wouldn’t make a Support Gay Marriage cake would make a wedding cake for a gay couple. Is gay marriage even legal in Northern Ireland yet? A commitment ceremony cake, then. Would the bakery make it? Probably not.
Or if they did make it, they’d bitch the whole time about government oversight and lack of religious liberty. They’d do the bare minimum and customer service would probably suck.
I still think discrimination should be legal with the caviot that a sign be displayed saying exactly who isn’t welcome so that the people who are served can make an informed choice and shame anyone who shops somewhere where some people aren’t welcome. Unfortunately, antidiscrimination laws don’t change people’s hearts or minds. Just because people are served, it doesn’t mean that they are served well and people who are given good service have a hard time believing discrimination exists because they don’t experience it.